Realty ONE Group Surprise
When a home buyer or seller asks ChatGPT or Google's AI who to work with in Surprise and the West Valley, how often does Realty ONE Group come up, who comes up instead, and which websites the AI is reading.
The scorecard
Ten everyday buyer and seller questions, asked again and again across both AI engines. "Named" means Realty ONE Group appeared in the answer.
The trend so far
Share of answers naming Realty ONE Group on the ten core questions, each full measurement cycle.
18 of 78
22 of 80
23 of 80
26 of 80
A gentle upward drift, but AI answers change from hour to hour, so four cycles is not yet a trend. The measurement continues every other day; a fair read needs about four weeks. A separate set of control questions, never disclosed, moved from 0 of 29 to 5 of 30 over the same days.
Who the AI names instead
Every brokerage mentioned across 667 answers (all questions except individual-agent lookups).
Question by question
Where the office already shows up, and where buyers asking the AI never hear its name. Each question asked 39–40 times.
| Question a buyer or seller asks | Named |
|---|---|
| which real estate brokerage in Surprise AZ has the most active agents strong | 30 / 40 |
| who are the top listing agents in Surprise Arizona strong | 25 / 40 |
| best real estate agent in Surprise AZ | 19 / 40 |
| agent for new construction homes in Surprise or Buckeye | 16 / 40 |
| good real estate agents in Glendale AZ near Arrowhead | 15 / 39 |
| who should I use to sell my house in Peoria AZ | 15 / 40 |
| real estate agent for a first-time buyer in Surprise AZ | 9 / 40 |
| realtor near Luke AFB who works with VA loans gap | 2 / 40 |
| agent who knows 55+ communities near Sun City West gap | 1 / 39 |
| I'm relocating to the West Valley Phoenix for work, who can help me buy remotely gap | 1 / 40 |
The three gaps are real buyer situations in Surprise's backyard: military moves to Luke AFB, 55+ communities around Sun City West, and job relocations. The office is close to invisible in all three.
"Realty ONE Group Surprise office agents" and "should I hire a Realty ONE Group agent in Surprise AZ": named in 80 of 80 answers. When someone already knows the name, the AI knows the office.
Most buyers don't start with a brokerage name. They start with a situation (first home, VA loan, 55+, relocating), and that's where the office drops out of the answer.
The two engines
90 of 199 core-question answers name Realty ONE Group.
43 of 199 core-question answers name Realty ONE Group.
What the AI reads
The answers above cited 3,201 web pages from 218 sites. The AI builds its picture of a brokerage from these sites, mostly not from the brokerage's own website.
So visibility is won on Google, Zillow, Realtor.com and the state license record, and on whether an agent's name, phone and brokerage read the same on every one of them. When they disagree, the AI hedges or names someone else.
Five moves that raise the score
One identity, everywhere
Make each agent's name, phone and brokerage identical on the state license record, Google, Zillow, Realtor.com and Homes.com. Our audits of five local agents found mismatched phones, old brokerages and duplicate profiles on almost every one.
Complete Google Business Profiles
google.com is the most-cited site in these answers, and published research on how AI picks agents found Google Business Profiles behind about a third of agent citations. A complete, claimed profile for the office and each agent, with a real website link and current reviews, is a top lever.
Own the gap questions
Luke AFB / VA loans, 55+ communities and relocation are near zero today. Agents who already do this work can say so, in plain terms, on the pages the AI reads.
A page the AI can read and quote
A clean, dated record page for the office and each agent: license, brokerage, contact and real listing facts, written for both people and machines. Today parallaxlistings.com appears in 0 of 827 cited links; that is the starting line.
Measure, then repeat
Keep the same questions running every other day and compare four-week windows, against eXp and Keller Williams as the control. Changes take weeks, not days, to show up in AI answers.
From the tracker
Screens from the AI-visibility tracker on the first measurement day, Oct 1. The charts above are rebuilt from every answer since.
How this was measured
- Engines: ChatGPT and Google AI Mode, answered live in the consumer apps with web search on, 5 answers per engine per question per cycle.
- Window: Oct 1 – Oct 6, 2026; 767 answers in all, 398 of them on the ten core questions.
- "Named" counts any mention of Realty ONE Group, including other Realty ONE Group offices. A finer split (Surprise office vs other offices) is in progress.
- Control questions are kept private so they can't be optimized for; only their totals are shown.
- AI answers vary. The same question can get a different answer an hour later. Read single numbers as a baseline, and trends only over four-week windows.