When a home buyer or seller asks ChatGPT or Google's AI who to work with in Surprise and the West Valley, how often does Realty ONE Group come up, who comes up instead, and which websites the AI is reading.
Ten everyday buyer and seller questions, asked again and again across both AI engines. "Named" means Realty ONE Group appeared in the answer.
Share of answers naming Realty ONE Group on the ten core questions, each full measurement cycle.
Up to 33% on Oct 6, then back to 28% and 23%. AI answers change from hour to hour, so six cycles is a range, not yet a trend: the office shows up in roughly a quarter to a third of answers. The measurement now runs weekly; a fair read needs about four weeks. The Oct 10 cycle completed 65 of its 80 answers. A separate set of control questions, never disclosed, went from 0 of 29 on Oct 2 to 7 of 30 on Oct 8 and 4 of 26 on Oct 10. Oct 14: our count of other brokerages was tightened. It had been counting "eXp" inside ordinary words like "experience" and "KW" inside image data, which inflated eXp Realty and Keller Williams; every number on this page uses the corrected count.
Every brokerage mentioned across 905 answers (all questions except individual-agent lookups and questions that name the brokerage).
Realty ONE Group is the second most-named brokerage in these answers, behind only eXp Realty (358 mentions to 282). Keller Williams, which an earlier count wrongly placed second, is near the bottom of the list.
Where the office already shows up, and where buyers asking the AI never hear its name. Each question asked 56–65 times.
| Question a buyer or seller asks | Named |
|---|---|
| who are the top listing agents in Surprise Arizona strong | 47 / 65 |
| which real estate brokerage in Surprise AZ has the most active agents strong | 42 / 64 |
| best real estate agent in Surprise AZ | 32 / 63 |
| who should I use to sell my house in Peoria AZ | 25 / 60 |
| agent for new construction homes in Surprise or Buckeye | 21 / 59 |
| good real estate agents in Glendale AZ near Arrowhead | 19 / 56 |
| real estate agent for a first-time buyer in Surprise AZ | 11 / 57 |
| realtor near Luke AFB who works with VA loans gap | 4 / 58 |
| I'm relocating to the West Valley Phoenix for work, who can help me buy remotely gap | 3 / 56 |
| agent who knows 55+ communities near Sun City West gap | 1 / 57 |
The three gaps are real buyer situations in Surprise's backyard: military moves to Luke AFB, 55+ communities around Sun City West, and job relocations. The office is close to invisible in all three.
"Realty ONE Group Surprise office agents" and "should I hire a Realty ONE Group agent in Surprise AZ": named in 132 of 132 answers. When someone already knows the name, the AI knows the office.
Most buyers don't start with a brokerage name. They start with a situation (first home, VA loan, 55+, relocating), and that's where the office drops out of the answer.
139 of 283 core-question answers name Realty ONE Group.
66 of 312 core-question answers name Realty ONE Group.
On Google AI Mode, Realty ONE Group is the brokerage named most often: in 139 of 283 answers; next is eXp Realty with 124. On ChatGPT, Realty ONE Group ranks fourth: named in 66 of 312 answers, while eXp Realty is named in 129.
When ChatGPT or Google's AI answers a question like "who's the best agent in Surprise," it looks things up first and lists its sources. We counted every source across all the answers: 4,676 pages from 292 websites. These are the ten it used most.
The AI learns about the office mostly from Google, Zillow and Realtor.com. Whatever those profiles say is what it repeats.
The AI checks the state license record about as often as Homes.com. It is a real source, not just paperwork.
When an agent's name, phone and brokerage match on every one of these sites, the AI repeats them with confidence. When they disagree, it hedges or names someone else.
Make each agent's name, phone and brokerage identical on the state license record, Google, Zillow, Realtor.com and Homes.com. Our audits of five local agents found mismatched phones, old brokerages and duplicate profiles on almost every one.
google.com is the most-cited site in these answers, and published research on how AI picks agents found Google Business Profiles behind about a third of agent citations. A complete, claimed profile for the office and each agent, with a real website link and current reviews, is a top lever.
Luke AFB / VA loans, 55+ communities and relocation are near zero today. Agents who already do this work can say so, in plain terms, on the pages the AI reads.
A clean, dated record page for the office and each agent: license, brokerage, contact and real listing facts, written for both people and machines. Today parallaxlistings.com appears in 0 of 1,100 cited links; that is the starting line.
Keep the same questions running weekly and compare four-week windows, against eXp and Keller Williams as the control. Changes take weeks, not days, to show up in AI answers.